Houston Livestock Show & Rodeo (February-March) draws 2M+ attendees and is Houston’s biggest revenue opportunity. Our strategy:

• 4-6 weeks before: Increase rates 30-50% for properties near NRG Stadium or along the rail line.
• Early positioning: Capture premium bookings before competitors raise prices.
• Location-based: Properties near NRG get higher premiums, others benefit from hotel overflow.
• Duration optimization: Minimum 2-3 night stays during peak weekends.
• Last-minute adjustments: Fill remaining dates strategically.

Result: Houston clients earn 40-60% more during Rodeo compared to regular February rates. Properties near NRG can see 2-3x normal rates during the busiest weekends.